Here you'll find our Web site primer. In that story, we briefly mention an inquiry form that you can post on your Web site as one way prospective clients can initially contact your company.

The form shown here comes to us from San Francisco, courtesy of Paul and Nina Winans of Winans Construction. It's just an example of what you can do; if your company already has a lead sheet or qualification form, use that. If not, develop one that best fits your needs.

Paul Winans says this form is a “way for someone to leave a message, without having to call on the phone.” He notes that it allows the company to gather more information more efficiently than during a conversation or on a voice mail message.

Note, however, that this is not a replacement for listing contact information on your site; it's supplemental to it. Consultant Nora DePalma, owner and partner of Building Profits, says that forms “tend to be off-putting,” and some homeowners may be uneasy about sending personal information via the Internet. Be sure to prominently display your phone number and e-mail address for those who prefer those methods of communication.

When a homeowner submits this form, it appears in the Winans Construction's general mailbox for review and follow-up. Your Web designer should be able to handle the technical aspects of making this form available to site visitors.