Among your clients, there may be a new demographic to take into account: According to a new study from the Pew Research Center, 47% of adults in their 40s and 50s have a parent aged 65 or older and are also either raising a young child or financially supporting a child aged 18 or older.
Though baby boomers and Gen-Xers are represented in this “sandwich generation,” Gen-Xers are more likely to be in this group.
Those with annual household incomes of $100,000+ are more likely than less affluent adults to be in the sandwich generation. and 36% of those who are married fall into this generation, compared with 13% of those who are unmarried. Read the full report.