More and more, homeowners are looking to social media sites such as Facebook, Instagram, and Pinterest for home design inspiration says MarketWatch reporter Alessandra Malito. Twenty-eight percent of the 1,500 homeowners surveyed by personal- and student-loan lender SoFi said they made at least one home purchase after seeing a friend’s post. Almost half (44%) of the respondents between 25 and 44 years old said they prefer social media channels for home design over home improvement shows and magazines.
Social media is becoming a powerful home design tool because of the, "more personal, individually-curated nature of social [media] causes it to carry more influence, precisely because it is a real glimpse into real spaces,” said Laurel Toney, a spokesperson at SoFi. “Even if the images are similar to what you’d see in a magazine, they can feel more attainable with a friend or influencer’s profile attached to them.”