An award-winning remodeling portfolio can have an exponential impact on your marketing reach. Compiling these awards takes more than artful design and execution, however. Presentation is almost as important.
“It's suffering from the photography,” said the 2007 REMODELING Design Awards judges about one otherwise stunning entry in this year's competition. High-quality, professional photography is a must. With hundreds of entries, the judges don't have the time to read between lines — or into the photos — of every one.
More thoughts from the judges: Make it organized and easy to read. Put your most dramatic photos toward the front. Avoid “process” photos. Provide true costs. Provide a clear narrative.