Remodelers Advantage is rereleasing The Remodeler's Marketing PowerPak. The following is an excerpt from Part Two of the book.
Your company trucks act as moving billboards for your company. Using your company logo and colors on your trucks greatly increases market awareness. Many remodelers who have spent the money to add signage to their vehicles say that it's one of their most effective lead generation tools. In addition, prospects who learn about the company from other sources often see and recognize company trucks, giving the company a head start on the sale.
Stay away from the small, old-fashioned magnetic signs that remodeling industry newcomers use. You're a pro. You charge more, and you must demonstrate your creativity and class in every area of your business. Do it right, or don't do it at all.
You can purchase The Remodeler's Marketing PowerPak for $27 at www.remodeling-books.com/r-rm070.html.