On Sale! Cheap!!!
No one can doubt that cheap sells; all we need to do is to walk into a Big Box retailer, the destination of choice for screw-it-up-yourselfers and low-bid contractors. "Cheap" corrodes the system, puts the providers of good products and technology at a disadvantage, and often drives them out of business.
I do not mean to suggest that a person who understands what the right product is for the job can't shop at a Big Box store, but she will be vastly outnumbered by practitioners of the "buy low and sell high" economic principle. Since our clients also prefer to buy low we have a perfect context in which to create a downward spiral of health and safety, comfort, durability, and efficiency in buildings (with similar trajectories in virtually all industries).
Can I interest anyone in an atmospheric water heater, a plastic flex dryer vent hose, an unvented gas heater, a CO detector that goes off after three hours at 70ppm, a recirculating range hood? It's quite a list.
The problem with using the cheap stuff in the first place is, of course, that the customer pays again in the future to do correct consequences that could have been avoided by using the good stuff.
So what can we do about it? Darned if I know.