December 07, 2011

Option Up

There was panic in the home improvement industry when Window World began advertising its $189 window. The charge went out that the window giant was engaged in false advertising, a bait-and-switch tactic since the windows it sells average out to somewhere between $300 and $400 per opening. Read more...

 
 
November 22, 2011

No Longer Simple

A lot of people talk about where the window market is heading, or whether or not green products are getting any actual traction in residential roofing. So, what about siding? It hasn’t gotten a lot of play lately and seems to be the exterior product least discussed. Read more...

 
 
October 20, 2011

In Search of Less Stress

Bought anything online lately? People have been shopping online since 1991, when the first online Web server and browser opened for commercial use. Today it’s a way of life. Read more...

 
 
October 06, 2011

Short & Sweet

One of the nation’s biggest home improvement companies hired a marketer to do focus groups a few years ago. The groups — two of them — consisted of past customers as well as prospects who’d talked with a salesperson but decided not to buy. Guess what company executives found out? Read more...

 
 
April 20, 2011

Energy Expended

Hang around long enough and eventually you see and hear things come, go, and come back again. Take energy, for instance. Read more...

 
 

About the Blogger

Jim Cory

thumbnail image Jim Cory is editor of Replacement Contractor, a Hanley Wood publication for roofing, siding and window contractors. Prior to the launch of Replacement Contractor, in the fall of 2002, he was Senior Editor at Remodeling. He contributes to both Remodeling and Replacement Contractor as well as their respective Web sites. He organizes the Replacement Contractor Executive Conference, an annual event focusing on sales and marketing in the home improvement industry.