Greg Antonioli founded Out of the Woods Construction and Cabinetry Inc. in 1992. With more than $3 million in revenues in 2009, Out of the Woods is a design/build firm that does strictly residential remodeling, historically in the Boston suburbs and increasingly in the city. The company has 13 employees (eight in the field, five in the office), practices open-book management, and enjoys a company-wide bonus program.
Greg is a long-time member of Remodelers Advantage Roundtables, president of the Eastern Massachusetts NARI chapter, and a Sandler Sales trainee. He is also an avid reader of business books and periodicals, a regular magazine contributor, and (some have said) a twisted thinker.
Greg believes that his company’s #1 obligation is to its construction clients. He believes that company time and resources spent on sales is time that should be spent serving construction clients, therefore sales and design efforts must be very efficient. One of every three of the prospects with whom Greg meets becomes a design client, and 100% of those design clients convert to construction clients.
Greg is a native of California’s Silicon Valley area and a graduate of Santa Clara University. He and his wife have three daughters and live in Acton, Mass.