All posts tagged with strategy

November 08, 2012

You Are Not Your Customer

It's so very tempting to position our businesses the way we want to buy. I am very analytical so I'd prefer that all of our marketing pieces communicate how great we are based on the facts and figures.....years in business, number of awards, number of certifications, years of warranty, etc. As a matter of fact, we did exactly this type of marketing piece about 5 years ago. It was a dud. Read more...

 
 
August 14, 2012

Elections then Winter - How Tough is the Road Ahead?

Work and cash flow can get tight in the winter months - even in the "go" times of 4-5 years ago (has it really been that long....). Add to that an election that threatens to add uncertainty. Add to that expiring tax cuts and budget cuts that are set to take effect January of 2013. It could be a tricky 6 month window we're entering... Read more...

 
 
June 19, 2012

Delegation got you Down?

For years, you've measured success by how much you've gotten done. Sit down at the end of the day and evaluate how much you framed, how many tiles you set, or how many projects you designed/sold. Now you're trying to grow your business and the goal is to have those tasks transitioned to others. It's a tough transition Read more...

 
 
June 13, 2012

Entrepreneurs Unplugged

Take some time to watch this video -it's worth it. It's by the founder of 37 Signals (Jason Fried). 37 Signals makes BaseCamp and other great products. He reviews how he started the company and how he has controlled it's growth. Read more...

 
 
April 27, 2012

Innovation

Innovation is key to a healthy and sustainable business. But it takes time and it often costs money. So in today's world we're careful about our investments into innovation. Some rules of thumb we are using: Read more...

 
 

About the Blogger

Bruce Case

thumbnail image Bruce is President of Case Design/Remodeling, Inc., a leading full-service home improvement organization that includes a Design/Build offering as well as Handyman/Home Repair services. Bruce also serves as President of Case Handyman and Remodeling a licensing and franchising organization with locations in over 15 status. Bruce earned an undergraduate degree in Economics and Psychology from Vanderbilt University and a Masters in Business from George Mason University, and has obtained professional certifications in remodeling and green building practices, and in franchising and insurance. He currently resides in Northern Virginia with his wife, daughter, dog and cat.