When architect David Pollard teamed up with builder Russell Head, they got a “baptism by fire” into remodeling. Working with institutional investors, the two rehabbed foreclosed homes at a clip of 19 to 20 houses per month.
“It was crazy,” Pollard says. “We pretty much saw everything. And it really prepped us for the remodeling world. We don’t have too many people call us up today and say, ‘Hey, can you get a car with no wheels out of the garage?’”
Today, Liv Companies’ success centers on what the firm brings to the table as both a contractor and an architect. Pollard says the duo takes time to discover how people live, what solutions they can offer—and how much the client can actually spend. “We’re asking bigger conceptual questions than carpet and paint or new cabinets and countertops,” he says.
-- Liv Companies uses a lot of technology to help clients understand what’s possible. For example, Revit software helps them design the space and show what different components would look like. “It helps give our client visualization that allows them to make better informed decisions,” Pollard says. “We’re actually giving them something they can see and decide if they want to spend the money.”
-- Taking a page from their days rehabbing houses, Pollard and Head have teamed with local realtors for lead generation. Working with realtors and their would-be buyers, they help show the potential of a home and visualize the possibilities. If the buyer moves forward with a purchase, they’ve got a built in customer.
--Rather than a design proposal, Liv Companies offers clients a feasibility study. Clients must pay for the study, but those who do appreciate better understanding the scope of work, Pollard says. From the study, the team develops one to three design options with different budgets.