In a market with many builders-turned-remodelers, Steve Coombs and Brad Stevens are giving competitors a run for their money. “We felt that we couldn’t do it all, and where we excelled in the bath and kitchen market really differentiated us,” Coombs says.
The company also capitalizes on its design center where, Coombs says, “we can offer our clients some counsel that our competitors can’t.” That positive experience engenders customer loyalty, which fits well with DreamMaker’s 11-point Code of Values.
• A formal referral and rewards program lets clients earn handyman services and other prizes. The company gets more than half of its work from referrals.
• Monthly strategic planning meetings track performance against goals.
• During staff sales meetings, the company’s sales manager shares what he is learning in his Sandler training classes.