Twenty-three years ago when Russell Glickman’s son was born prematurely, the baby spent six months in intensive care and was destined to be in a wheelchair. Glickman’s life — and his carpentry business — took on new purpose. “I learned how to do modifications and learned how to have a child with special needs,” he says. “I can help people in that situation as well as in situations where, for example, their elderly relative might need to move in with them.”
Glickman brings in his team of experts, such as project manager Wayne Jackson, when he remodels for accessibility. He also has fine-tuned his marketing to connect with professionals aware of homeowners needing his services. “There [is going to] be increasing demand for the niche I serve,” he says.
Inspiring Design Russell Glickman and his son, Michael, who gave his business new purpose.