Working in one of the smallest counties in the U.S. has its advantages: Cook Bros.  has built its reputation in Arlington, Va., because of the staff’s ability to stay closely involved with every project every step of the way. “Those selling the jobs and making the commitments follow the jobs all the way through to completion,” says Steven Tinter, president and general manager.

While referrals have kept them going, they’ve learned from the downturn that that isn’t enough. Cook Bros. has boosted its marketing budget and rolled out two new programs: 25 community service projects to celebrate 25 years and a “#1 Remodeler in Arlington” (by building-permit count) campaign.

Owner Rob Cook’s oldest son, A.J., who joined the company five years ago, says, “We are positioned for another 25 years of serving our community.”

Family Affair  “Everyone has a part in [the client’s] experience,” says Rob Cook (center), with son A.J. (front) and Steven Tinter.