High standards in their exterior remodeling business compelled the owners of My Guys Remodeling to branch into full-service work. “Our customers tell us they’re so happy with the work we did on the outside of their home that they can’t imagine having anyone else do their bathroom,” partner Shawn Sell says.

High-grade materials and skilled crews have been keys to success. “We’ve been very fortunate to attract some of the area’s leading talent,” Sell says. “The lowest man on our totem pole does his job far better than I could.”

Sell also leaves minimum code requirements in the rearview. “Building things ‘at least this well’ is not something to strive for,” he says. “I tell our customers that two things are true: 1) our price will probably be higher, and 2) we’re going to build it better than anyone else in the area. That’s why we’re so respected and referred.”


—Sell believes that many contractors are too afraid to ask for a fair margin. “If you’re not charging enough to keep your doors open, it only takes on economic hardship and you’re gone,” he says. “I’ve seen a lot of former competitors that closed up shop in the last two years and are now crew members.”

—My Guys focuses on using high-quality products in every situation. “The big manufacturers offer a good product, but if you do a little bit of looking around, you may find a smaller company putting out a better product — someone that’s local and committed to the community they’re in,” Sell says.

—My Guys capitalizes on its strong reputation by using customer testimonials and Angie’s List references on the company website.

—Jobs as small as $500 are important to the company. “People may cut back on their spending, but that doesn’t mean they can stop doing things to the house,” Sell points out. “We can do a lot of $500 roof repairs because the roof is leaking and you have to do something. We promote those small jobs as ‘light remodeling.’ In 2009 those jobs brought our average job price way down, but the total number went up. What we lost in dollars, we gained back the next year because of increased exposure.”