Kelly Roofing, in the heart of hurricane country, got its share of work from the wreckage left in the wake of 2004’s Hurricane Charlie. But while hurricanes create business, it’s not business that lasts. Kelly Roofing president Ken Kelly says that his company’s survival in a market with far fewer roofers than there once were comes from putting the right processes in place.

For instance, foremen assuage customer fears and explain scope of work. “I give them the authority to make the tough decisions and the responsibility to make the right ones,” the owner says.

Kelly has built an upscale customer base by leveraging his company’s longevity, its green roofing practices, and his own participation in organizations such as the affordable housing committee and the code enforcement board.