So, how do you sell an upmarket composite replacement window in the two markets in the U.S. — Las Vegas and Phoenix — slammed hardest by the housing bubble collapse, credit crunch, and equity wipeout?
A willingness to learn from experts — such as fellow RBA and Certified Contractors Network members — and to try just about anything, such as pay-per-inquiry advertising and well-organized rehash programs, have distinguished this window replacement company, founded by window industry veterans, and kept it profitable and growing through the darkest days of the Great Recession.
So while other window replacement companies went out of business as home equity dropped and customers buying replacement windows dwindled, RBA Las Vegas/Phoenix survived, gained experience and added market share. “We improved our processes,” says co-owner Shane Schuckman (center, inside the window frame, with co-owners Bill Godbout on the left and Brady Kolivoda on the right), “so that at least we’re staying level in Las Vegas and growing in Phoenix.”
- Holds regular meetings with installers to discuss what can be done to make jobs smoother and more profitable and how to make it easier for customers to do business with the company.
- All RBA Las Vegas/Phoenix installers are employees whom the company provides with trucks and insurance.
- Jim Cory