When Bob Mock ran a business that did carpet cleaning for restoration companies, he began to see that he could rebuild the homes he was working in. That’s when he got into the construction end of things and contacted Case.

His first task was to brand and differentiate his company. He created a four-component system: design, feasibility, functionality, and cost. “It’s a recipe for the professional remodeler to help develop a project that’s right for them and their client,” Mock says.

He creates a planning agreement, gives clients a budget range, and educates them on the value of remodeling. “We balance the four components, which resonates with clients, and helps them understand how we think,” he says.

Mock also has developed a graph that shows the different processes the company follows depending on job size and type. “We want to show clients what full-service means and how we can bring value to any project they have.”

Best Practices

  • Member of the National Association of the Remodeling Industry and the National Association of Home Builders. 
  • Tight processes and procedures enable the company to work on 250 to 300 jobs a year. 
  • Goal: To have a deeper and more strategic market presence.

Notable quote: “If you can’t articulate value, you can have the nicest design and have satisfied clients, but they may perceive you[r price] as too high.”

- Stacey Freed