Peter (front row, far left) and David Michelson (front row, second from left) are fourth-generation contractors who stepped outside the family's commercial construction business to tackle residential remodeling.
When Peter started the company, he chose to keep a narrow focus on the type of work (renovations and additions) and on the location of projects — within 6 miles of the office. “Having a close radius helps us keep tight control on projects,” he says.
The area includes what the brothers call the “hub of new urbanism” in Atlanta, a revitalized area near CNN, Turner Broadcasting, and Emory University with homes dating from 1910 to 1950.
David oversees four project managers, who each run two to three jobs. The company has formed strong relationships with trade partners and has made the effort to train them in the company's standards. “With the project manager model, we do not have a Renewal person on site 24/7, so we need subs that buy into our philosophy,” Peter points out.
An on-staff interior designer helps clients select products before construction begins. This tight control and team approach enable Renewal Construction to guarantee price and project duration for projects over $50,000.