A lot has changed at CG&S since C. William Guerrero's parents started the company 50 years ago. The original firm focused on repairs and small additions. The current company handles design/build and new construction projects.
Guerrero (front) has built an in-house design team headed by design director Stewart Davis (rear) that can handle a range of projects from kitchens and baths to home offices and exterior updates. The firm's process helps clients develop a budget early on instead of facing “sticker shock” after they are invested in a design. The team works with two outside consultants to lead clients through the selections process.
One of Guerrero's goals for growth includes adding landscaping and hardscaping to the range of services the company offers. “It is very popular in Austin. People are spending as much outside as on the inside,” Guerrero says. Another area he is pursuing is the custom home market.
When it comes to marketing, the firm focuses on reaching existing clients. “We market to our client base — we make sure something from us is in their hands once per month,” says general manager Dolores Davis (center). This includes invitations to events, newsletters, postcards. The company also participates in a tour of remodeled homes and in Austin's green building program.