Jim Downs knows the high-end market and he pursues that niche using all avenues available. His design/build company offers remodeling services, builds new custom homes, develops properties for sale, and works on commercial properties.
He provides first-class services to his high-end clients. They can log on to the company Web site to check the project schedule, look at in-progress photos, and make product selections. Downs also uses proprietary design software to create a realistic setting for the house and virtual tour.
On several commercial projects, he has worked with the Trump Organization to build clubhouses and renovate manor houses for golf course properties. However, he prefers charity work to traditional marketing. “We do things that speak well of the company,” Downs says. “We'd rather spend money helping people than trying to advertise.”
Once they settle into their new office, he will conduct a national search for an operations vice president. Having that person on board will give him time to research opening offices in other states or regions.