Chris Shurian long ago realized that the way to build a better business was to be the first person people thought of when contemplating work on their home. For his customers, Classic Construction provides handyman services and keeps in touch long after the project is over. Not only has this helped him to build an incredibly strong referral business, but being active in the community has also strengthened his “word of mouth” marketing efforts. Participating in charity programs and contributing regular articles to his local Utah remodeling magazine has kept him and his company in a positive light—and in the public eye.