MCM is adept at adjusting to the ebb and flow of its high-end market. Faced with fewer leads from architects, the company refocused its marketing on the face-to-face contacts the company's clientele respond to. The Mathers also widened its service radius, considers smaller jobs, and are strengthening the company's systems.

"Companies that last and stand the test of time are run by owners who focus on being company architects, creating a place for employees to grow," Lydia says.