Joining Metro Orlando's HBA and its Remodelors Council opened doors for the McGraths, who built a business based on Jack's keen design sense and hands-on supervision. Marion, now chair of the local Remodelors Council, joined her husband after a corporate downsizing, to help with finance and marketing.
A third of the company's business comes from leads from the annual Parade of Homes, which has recognized the company as a first-place winner two years running. Jack convinces the client whose home is slated for the Parade to upgrade to high-end lighting systems, electronics packages, or wood moldings (not the norm in Florida) -- all at cost. He uses the home as a tool to sell average jobs of $200,000.
By March, the McGraths had already contracted for $1.2 million in 2003 business. "Before joining the HBA, we had tremendous knowledge but were unorganized," Jack says. "We've grown by leaps and bounds."