They met at an oil refinery -- she, a chemical engineer; he, a plant operator, until the refinery closed. Then, Bruce Bentley, a carpenter since high school, started his construction firm. Lori married him in 1992 and joined his business. The two share design and sales duties, and Bruce manages production while Lori manages administrative tasks, doing business in a town of 40,000. Jobs range up to $300,000 and include universal design projects, which Lori is attuned to, having battled multiple sclerosis. She hopes, through rehab, to recycle her wheelchair soon.
The remodelers tout their expertise over the local big box, particularly in design (they're trained in Chief Architect). On sales calls, Bruce videotapes homes to help with subcontractor bids and to better understand concealed conditions. An infrared lens helps capture joist and truss spacing and bearing points in dark attics and crawl spaces. The video also is used by the Bentleys in client presentations.