If your leads are 100 percent repeat or referral and you’re going to turn down 70 percent of the jobs that come your way, you’d better be able to provide service like no other. For Lewis Barber Construction, part of what makes that possible is the market. The company builds 95 percent of its jobs in affluent, upscale Princeton.
But it’s also the fact that Lewis Barber (middle row, second from right) is a boutique remodeler in a boutique market. Custom seems an
almost inadequate descriptor for the work his company does. Frequently functioning as the third party in a tripartite coalition of architect, remodeler, and interior designer, his crews turn out elegant remodels with features such as floors of stained concrete, antique Moroccan doors for libraries, stone sinks in the powder room. His clientele, Barber says, is interested in “making statements.” Meaning “they like to spend money, but they also cost a lot of money because there are delays in the project, and overhead costs get drawn out.”