Remodeler Halsey Platt’s cabinet shop lends credibility to his remodeling jobs. “Clients feel they are hiring a cabinetmaker to do construction,” he says. The in-house shop also gives him better control over quality and scheduling. The Groton, Mass., remodeler specializes in matching the traditional design of period houses. “Our objective is to make it look like we haven’t been there,” he explains.

Whole-house remodels at Walter H.B. Platt Builders & Cabinetmakers average $150,000. Platt (back row, fourth from left) is pursuing $300,000 to $500,000 projects that he expects will increase his sales volume to $3 million in three years. He is currently working with Pella to develop a brochure that will help him compete for even higher-end jobs. He has also hired a production manager who is well-versed in CAD software and uses color-plotter drawings to communicate ideas to clients.

Platt began by working for a general contractor and ended up using his own table saw and planers to do the contractor’s cabinet work. When he branched out on his own in 1991, he took his cabinet shop with him. He now has 13 employees.