Joe (center, seated) and Cindy (center, standing) Roeser are not in the theater, but they understand the pressures of repeat performances. One hundred percent of Roeser Construction’s business comes from referrals and repeat clients. To keep their company’s performance at its peak—and their suburban-St. Louis market of referrals happy—the two have learned to depend on continuity, superb craftsmanship, and a candid approach.

“I have one carpenter who’s been with me for 14 years,” Joe says, “And two others who have been here for 10.” For Roeser Construction to keep clients, Joe explains, it’s important for it to keep employees.

When asked where he’d like to be in five years, Joe doesn’t hesitate. “We bought a building and got our millwork shop up and running in the past five years,” he says. “In the next five, I’d like to expand it with two to three people working full time.” The shop gives the company more control when under time constraints and is one more way to keep clients happy.

That’s the bottom line for the Roesers. And as Joe and Cindy start to work with the children of past clients, they know their performance shines.