How many owner/managers of exterior remodeling companies cheerfully give clients not only their home phone number but the number of their cell phone as well?

Not many. In a segment of the remodeling industry plagued by its reputation for high-pressure sales tactics, siding and window replacement specialist National Energy Conservation Corp. has set out to market total integrity to a skeptical public—and succeeded. The company does that by offering a lifetime warranty on workmanship and service at no cost to customers, collecting payment only on satisfactory completion of the job, and—here’s the kicker—taking no money down. None. Ever. Under any circumstances.

Apart from its database containing 9,000 satisfied customers, these tactics have earned National Energy Conservation Corp. its place as one of only 22 companies selected as a finalist for the 1999 Better Business Bureau Torch Award for Marketplace Ethics.