Joseph Balich believes that slow, steady, and consistent wins the race. From procedures for discerning viable leads to methods for guaranteeing customer satisfaction after job completion—not to mention everything in between—there’s a system dictating every step the company takes. “We actually complete the project before we step on the jobsite,” the company president says.
That kind of thinking ahead means that project delays must be kept to a minimum—a factor that lead Integrity Builders to become a KraftMaid cabinet dealer. Being a dealer takes one step out of the job-scheduling process, cuts delivery time for cabinets in half, and, because the company’s a licensed installer, means they don’t have to wait for installation.
Innovative thinking has lead to exciting growth for the 12-year-old company. But running a company that gets 88 percent of its business through repeats and referrals and has, according to Balich, 100 percent customer satisfaction is what keeps him going to work in the morning. “The biggest reason for being in business is because I love it,” he says.