When Home Town Restyling added an 11,000-square-foot showroom in 1993 to display high-end products, the company knew instantly it had made the right choice. “People are willing to spend more money for a better, upscale product and for the reputation of the manufacturer,” Wayne Winn (right) says.

The 14-year-old company sells and installs windows, doors, siding, and sunrooms, as well as designing kitchens and baths and room additions. Jobs range from a $500 storm door to a $100,000 addition. Winn says the showroom lends the company credibility and has increased sales and customer satisfaction.

The company’s marketing campaign is built around the showroom. It’s mentioned in television ads, in telemarketing calls, and at home shows. Also contributing to their closure rate is the use of CD-ROM presentations on laptops, a 20-year workmanship warranty, and a full-time service department.

Winn and his partner, Dennis Brosseau (left), insist on having an in-house crew for all installation work. They believe employees are more reliable and loyal than subs. “It raised our cost, but we can control installation,” Winn explains. As incentive, they offer paid vacation and holidays and a 401(k) plan.

The company also owns an aluminum awning and window maker that sells to Home Town, as well as to local home stores and contractors.