Franchising’s nothing new for many service industries, but it has yet to take widespread hold in residential remodeling. Doug Dwyer (front, sitting on stool) thinks that’s about to change.
DreamMaker began 30 years ago as a bathtub refinishing operation. Now, in association with the Dwyer Group of service franchises, it has emerged into a full-service kitchen and bath remodeling operation with 350 franchisees, half of them in the United States. DreamMaker Bath and Kitchen gives companies specializing in those types of remodels a brand identity and the operational support to help them compete in an increasingly consolidating market. DreamMaker, Dwyer says, combines the successful franchising principles of McDonald’s with the tract building concept of systemization.
“Our goal is to be the first brand name in the kitchen and bath remodeling industry,” Dwyer says.
DreamMaker’s highly focused approach targets married women over 35 living in homes at least 10 years old with a household income of $60,000 as potential clients.