Potential clients used to say Custom Contracting was too expensive. Now, according to owner Shawn McCadden (seated, left), they say, “We wish we could afford you.”  No one success brought the Arlington, Mass., remodeler to that point.

It was, by all measures, a coordinated effort. McCadden has branded Custom Contracting from the very beginning, spending 3 percent of volume on

marketing. He has worked the past client list for repeat and referral business. Eighty percent of the volume last year came from that market. And he has educated his employees. Four employees are certified remodelers and seven are certified lead carpenters.

After achieving that success, McCadden has been able to turn the reins of the company over to general manager William Farnsworth (standing, fourth from left). “Custom Contracting has to basically take care of itself,” he says.

He now uses his time for giving back to the industry through extensive involvement in NARI. McCadden has served on the board of directors and currently serves as executive director for the Eastern Massachusetts NARI chapter.