Doug (far left) and Lourdes (second from left) Reymore bought Cascade Construction from Doug’s father six years ago. They purchased a company that had already generated a Big 50 award for Russell Reymore, but they weren’t satisfied to rest on those laurels.
A year ago, they brought in Marie Blackburn, CKD (fifth from right), to do design work for the company. “She’s incredible,” Doug says. “We double up on larger projects, and I bet our closing ratio is 1-in-3.”
The Reymores also changed the name of the company to Cascade Construction Design/ Build to reflect more accurately what they do. When they need to sell a customer on their professionalism, Doug pulls out a Seattle yellow pages ad from 1962 and asks the clients if any other companies listed with Cascade are still in business.
But longevity is not enough for the Reymores, either. Lourdes has taken over management of personnel and marketing, which has freed Doug up to focus on sales. He’s using a laptop to show design ideas to clients, which helps distinguish him. They’ve invested in software that allows them to use photo realism with their design presentations, and Doug is looking at incorporating Power Point presentations into the sales process.
Combine such forward-thinking sales and marketing strategies with the tenure of a family business and you create a company that sells a lot of kitchens, baths, and room additions.