In this edition of Big50 Bites—our weekly series on the biggest issues facing remodelers today—we hear from Paul Despenas, vice president of marketing for Mason City, Iowa-based Midwest Construction, who discusses how his team is tapping into specific demographics to recruit new professionals.

We noticed that there weren't as many kids taking high school trade classes. They were switching and taking the computer classes, and that's when we got proactive.

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