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Tom Mitchell

Tom Mitchell's Posts

Growing Together: How One Remodeling Company Fosters Long-Term Client Relationships Growing Together: How One Remodeling Company Fosters Long-Term Client Relationships

Service and structure help to nurture relationships with long-term clients who keep coming back to Mitchell Construction for their remodeling work year after year. Read more

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Homeowner Seminars Homeowner Seminars

Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. Read more

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Making the Most of New and Existing Markets Making the Most of New and Existing Markets

For Massachusetts remodeler Tom Mitchell, keeping his company healthy in a slow economy has meant expanding into both new markets and existing markets he had not previously tapped. Read more

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Counselors at Large

After building his vacation home, Tom Mitchell, owner of Mitchell Construction, in Medfield, Mass., wanted to take a month off and still be able to return to a thriving business. Read more

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Ideas for low-cost marketing and advertising strategies

According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars ó print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type of work you do best. Figuring all that out, of course, costs money. Read more

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