Voices

Robert Criner

Robert Criner's Posts

Missing the Mark? Smallest Companies Have No Logo Missing the Mark? Smallest Companies Have No Logo

While 15% of very small companies have no logo, four firms share re-branding tips Read more

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Campaign Season: How to Build a Marketing Campaign Campaign Season: How to Build a Marketing Campaign

Tips for developing a step-by-step short-term campaign that packs a long-term punch. Read more

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Brand Redux: How a Brand Overhaul Has Reenergized One Virginia Remodeling Company Brand Redux: How a Brand Overhaul Has Reenergized One Virginia Remodeling Company

Criner Remodeling finds that revamping its brand with a new name, logo, van advertising, and new marketing materials has breathed new life into the company. Read more

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Buzz Factor: Remodelers Experiment With Sales-Free Community Events Buzz Factor: Remodelers Experiment With Sales-Free Community Events

Low-key efforts put faces to remodelersí names and distinguish them from the marketing barrage that consumers face on a daily basis. Read more

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