Martha Rogers

Martha Rogers's Posts

Maximizing return on customer

While maximizing your return on customer (ROC) sounds like a purely financial goal, the fact is it requires a customer-oriented perspective. Read more

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Customer lifestyle changes can translate into new business

If you can learn about what is happening in your past customers' lives ó their “lifestyle changes” ó you can anticipate what services they will need from you in the future. Lifestyle changes are all the occurrences that mark shifts in life, such as getting married, buying or selling a house, getting a new job or a major promotion, or any circumstances that make the household larger or smaller. Read more

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To grow your business, you can expand your client base, but why not also make money by seeking more business from existing clients? You'd save on selling costs and would have fewer discussions about pricing because the clients already have done business with you. Read more

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