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Jim Rafferty

Jim Rafferty

Jim Rafferty is the principal of JMRketing, which provides outsourced marketing leadership to companies in the home improvement industry and beyond. Best practices, marketing
JMRketing

Jim Rafferty's Posts

Attract Younger Customers by Adapting Sales Methods

Each passing generation seems to further embody the idea of wanting it now. Whatever the problem, we expect there to be an app for that; a way to fix it and fix it quick. So where does that leave the remodeler with a six-to-eight-week lead time? Probably with a whole lotta 'splainin� to do. Read more

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Think It's Time to Abandon Traditional Media? Not So Fast!

If you think you need to shift all your marketing efforts to the Web, marketing expert Jim Rafferty gives you reason to reconsider. Read more

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In Today's Social Media World, Are One-Leggers Still To Be Avoided?

As the age-old debate about whether or not to go on one-legger appointments continues, it may be worth taking another look at your company's policy. The reason: social media has changed the game. Read more

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Requiem for a Brand

What happens when†"one of the oldest and most well-respected remodeling companies" in Baltimore, as it's described on the company's website,†suddenly closes its doors. Read more

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Making It Memorable: Why Branding Matters

Jim Rafferty on why a consistent, ongoing branding strategy is essential: It positions your company in the minds of consumers, helping your other marketing efforts. Read more

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