Greg Smith

Greg Smith's Posts

Marketing Your Brand Marketing Your Brand

As the remodeling industry contemplates rebranding its image for the next-generation workforce, successful remodelers continue to finesse their brands as prospective clients see them. But branding means walking the walk ó not just talking the talk, warns marketing consultant David Alpert of Continuum Marketing Group. Read more

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Web Extra: What's Your Company's Brand?

As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. Read more

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Lessons buried in your bodies of work

Laid out on the table under the intense rays of the fluorescent lights, the victim was a $100,000 addition that had exceeded your estimate by 10% and missed your scheduled finish date by six weeks. Precisely what went wrong was unclear, but the evidence suggested a multitude of culprits. Read more

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Using postcards vs. letters for marketing Using postcards vs. letters for marketing

Like Phillips-head and flat-head screwdrivers, both postcards and letters are useful tools, says marketing consultant David Alpert. “It's just that you use them differently.” To choose the right mailing tool, evaluate your objectives and your relationship with the recipients. Read more

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