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Home improvement projects fall into two categories: wants and needs. Help clients get more of what they—and you—want by offering financing.
Cultural demographics have shifted and will continue to open up your prospect list. Set aside personal agendas, beliefs, and concerns and focus on those of the client to make headway, writes sales trainer Grant Winstead.
Know everything about the product you're selling, so you can gain homeowner confidence and move forward with the sale.