Frank Anton is the vice chairman of Hanley Wood, the
premier information, media, events, and marketing services company
serving the residential and commercial design and construction industry. As an
innovative thought leader, Anton focuses on creating ways Hanley Wood can
better serve the residential and commercial design and construction industry.
Big-ticket remodeling and replacement activity nationwide rose by a better-than-expected 2% during the third quarter from the previous period, raising the growth streak to seven consecutive quarters, the latest Residential Remodeling Index reveals.
In his latest "First Word" column, REMODELING editor Craig Webb reports a key message from a big product manufacturer's marketing chief: It takes more than clever ads to build a successful brand.
Hanley Wood's nationwide survey of remodelers finds them slightly more likely to predict robust growth in 2014 than for this year. And the parent company of REMODELING suggests several reasons why.