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David Alpert

David Alpert's Posts

Business How-To: Measure and Analyze Leads Business How-To: Measure and Analyze Leads

Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. Read more

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Two Percent Ain't Cutting It: How Much Should You Be Spending on Marketing? Two Percent Ain't Cutting It: How Much Should You Be Spending on Marketing?

During lean times, you need to work harder to get work. That means ó if you want to grow your business ó you'll need to spend more on marketing. Read more

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Web Marketing Makeover Web Marketing Makeover

In slow economic times, an updated website could be bringing in more business than any other lead source. Read more

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Ask the Expert: Search Engine Optimization Ask the Expert: Search Engine Optimization

Marketing expert David Alpert answers the question: Is search engine optimization of your website worthwhile? Read more

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Hard or Soft Sell? Hard or Soft Sell?

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. Read more

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