This isn't your typical “Hey, this is how you blog,” or “How to set up a blog” type of article. If anything, Darren Slaughter's Web post is going to tell you why you shouldn't blog.
You may have survived for years on referrals, but they're not the only way to build business ó especially if your company is relatively young.†There are other options you should explore. Darren Slaughter offers pointers for developing a marketing strategy that doesnít get lost in the crowd.
Darren Slaughter offers nine tips for what to do and what to avoid when creating your website. All aim to get you closer to you ultimate goal: converting more site visitors to leads.
You have a company website, but it's not bringing in any leads. If this is prompting you to consider writing a blog to remedy the situation, Darren Slaughter has some advice for you.
Darren Slaughter talks a lot about promoting your companyís features on your website and †making sure you tie those features back to the benefit the customer receives by doing business with you. Here he clarifies the difference between features and benefits.
