Voices

Colette Carlson

Colette Carlson's Posts

Prime Mover: Women Making Major Product Purchase Decisions

Colette Carlson on selling to married couples -- usually it's the wife who is the heavy lifter in that sales process. Read more

Posted on:
Selling Against Type: Think Women Can't Sell Remodeling? Think Again

COLETTE CARLSON describes the advantages and challenges faced by women who sell remodeling. Read more

Posted on:
Don't Make a Gender Blunder: Tips for Selling to Women

COLETTE CARLSON on how selling to women is different from selling to men. Understand this and you'll have fewer lost sales. Read more

Posted on:
I Can(ít) Relate: An Interview With Colette Carlson I Can(ít) Relate: An Interview With Colette Carlson

You wonít get far trying to sell to women and men the same way. Hereís why. Read more

Posted on:
Close X