Several years ago, a friend and I were having a conversation about how difficult it is to meet new people (in his case, to date). "Yeah," I said, "it’s not like they just knock on your door." "Well," he responded, "one actually did. But she had the wrong apartment." Like potential daters, small-business owners can’t wait for the phone to ring, the e-mail to arrive, or someone to knock on the door. Even if you have all of your print and electronic materials in circulation, you’ve still got to get yourself into circulation as well.