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Remodeling Leadership Conference Preview

I Can(’t) Relate: An Interview With Colette Carlson

You won’t get far trying to sell to women and men the same way. Here’s why.


 
 
 

From the Magazine

Chin Up! Consider Spatial Volume in Your Designs

Hunched over 2-D blueprints? Lift your head and shift your perspective from being so...

huge stack of receipts on a white background

Track It Down: Tips for Helping Employees Track Receipts

Two solutions offered by businsess owners on a LinkedIn group disscussion for ensuring...

Honest Assessment: When Giving Your Opinion Doesn't Cost You the Job

A remodeler's assessment of a proposed project does end up leading to work for his...

 
 
 
 

Remodeling Blogs

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You Call That a Goal? Nope. It's not S.M.A.R.T. Enough!

Kyle Hunt is the owner of Remodel Your Marketing and creator of The Excellence Club. After years of experience in the remodeling industry, Kyle now installs his proven and practical Marketing System for remodelers throughout the United States. Kyle resides in Michigan with his wife, Sarah, and their three children, Thomas, Piper, and Calvin. Contact Hunt at 517-548-7140 or email him at kyle@remodelyourmarketing.com. Follow Kyle on Twitter at http://www.twitter.com/KyleHunt

Had a nice conversation on my LinkedIn Group page the other day. James was wondering, "Where is the best place to start with your marketing when your sales staff and construction crew are one-and-the-same?" Here's what I advised him (and now you!) to do. This is helpful even if your sales and construction crew aren't one and the same.
 
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Youth

Paul Winans' career runs parallel to the changes in the remodeling industry over the last 40 years. From beginnings as a carpenter who didn't want to run a business, Paul teamed with his wife, Nina, to build a highly successful remodeling company. After almost three decades, Paul and Nina sold the business to someone outside the company, a rare event in the industry.

The changes we see them make as the get older, even in the short time we have lived with them, are remarkable.
 
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On Sale! Cheap!!!

Ed Voytovich, a 40-year remodeling veteran, is BPI-certified, a HERS Rater, a licensed home inspector in N.Y. state, and has a Ph.D. in English literature. Most recently he has served as the executive director of the Building Performance Contractors Association of NYS and as a consulting adviser to Building Efficiency Resources. He now works with Home Energy Performance by Halco, in central New York. Reach him at ed@TheBER.com.

No one can doubt that cheap sells; all we need to do is to walk into a Big Box retailer, the destination of choice for screw-it-up-yourselfers and low-bid contractors. "Cheap" corrodes the system, puts the providers of good products and technology at a disadvantage, and often drives them out of business.
 
 

2011-2012 National Data

2011-12 Cost vs. Value Data Is Now Available

View the annual report on the relationship between remodeling costs and resale value.


 
 
 

From the December Issue

December 2011

This issue: Numbers Game — Benchmarks help CG&S Design Build general manager Dolores Davis adjust her budget as market conditions change.

 
 
 
 

Interactive Features

Cost vs. Value iPhone/iPad App

Complete Cost vs. Value data for 2011-12

Twitter

See what the Remodeling editors are saying about the industry 140 characters at a time!

Facebook

Join us on Facebook to get the latest updates from the staff of Remodeling Magazine.

 
 
 

Remodeling Video Gallery

Browse through our gallery of editorial videos and product demos.

What’s All that Twittering?

See what the Remodeling editors are saying about the industry 140 characters at a time!

 
 

Business Boot Camp for the Small Remodeler: Marketing & Finance

A marketing strategy is vital to the small remodeling company. In this segment, Victoria Downing offers tips to help build a marketing strategy and create brand awareness. Also in this segment, Shawn McCadden provides advice for growing companies about how to manage their finances and understand cash flow.

 
 
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